Brand Alliances

Great Wolf Resorts develops strategic alliances with brands that enhance the company’s services and reputation. These iconic brands have aligned with Great Wolf Resorts because of our reputation as North America’s premier family entertainment brand.

The Coca-Cola Co.

Coca-Cola is Great Wolf Resorts’ official beverage partner, and its longest running brand alliance. Coca-Cola provides promotional assistance, and its Holiday Caravan delivers cheer to some Great Wolf Lodge locations during the holidays. With the acquisition of the Honest Co., Coca-Cola also aligns with Great Wolf Resorts’ dedication to offering healthy choices in our dining outlets by providing Honest Tea and Honest Kids products.

Playtex Diaper Genie

Making it easy for families to enjoy Great Wolf Lodge is essential to Great Wolf Resorts’ industry topping return customer ratings. Diaper Genie provides their disposal systems, so Great Wolf Lodge can offer them to guest parents with the new Diaper Den Service.

Dunkin’ Donuts LLC

Dunkin’ Donuts coffee and foods align with Great Wolf Resorts’ dedication to offering all the comforts of home under one roof. Traditionally known for coffee and donuts, the brand now offers breakfasts and lunches along with the DDSmart menu, with healthier options for families to choose from.

Enjoy Life Foods LLC

The newest of Great Wolf Resorts’ brand alliances reflects our dedication to ensuring that families with food restrictions or food allergies can easily find what they need during their stay. Enjoy Life Foods offers a line of allergy friendly, gluten-free and non-GMO cookies, bars, baking mixes and chocolates, seed and fruit mixes, chips and grab and go packs. Great Wolf Resorts currently offers samples of the company’s Double Chocolate Crunchy Cookies in Great Wolf Lodge suites, and will offer an Enjoy Life Foods breakfast bar to participants in the new Yoga Tails kid activity classes.

Peeps and Mike & Ike by Just Born Inc.

Great Wolf Resorts’ alliance with Peeps and Mike & Ike highlight the playful nature of Great Wolf Lodge resorts. As the official sponsor of Great Wolf Resorts’ signature Snowland celebrations, the candy company provides products to help decorate the life-size gingerbread houses that adorn each Great Wolf Lodge from the day after Thanksgiving through the beginning of January each year. Just Born also helps with our annual Howl-O-Ween and Spring-a-Palooza celebrations.

Shutterfly Inc.

A big part of the allure of a Great Wolf Resorts family vacation is creating unforgettable memories. Shutterfly makes it easier for families to save those memories by providing free Great Wolf Lodge-themed photo books that guests can customize to preserve the excitement and fun.

Starbucks Corp.

Starbucks roasts high-quality whole bean coffees and offers a selection of premium teas, fine pastries and other treats. It is the brand of choice for many Great Wolf Lodge guests, so incorporating Starbucks outlets into the vacation experience only makes sense. It’s one more way Great Wolf Resorts provides all the comforts of home under one roof.


For more information, email DevelopmentDepartment@greatwolf.com.