Company Overview

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Company Purpose

-- ALL FOR ONE PURPOSE: TO BRING JOY TO FAMILIES, ALL TOGETHER.

Great Wolf Lodge provides an easy and unforgettable escape for families. Our lodges each feature a unique design. Extraordinary attractions and entertainment options sit side-by-side under one roof. Family time is easy with carefully crafted experiences.

There's excitement outside of the water park, too. Get your wands at the ready with MagiQuest. The exclusive mystical interactive adventure game soars as one of our most popular activities. Discover many other engaging attractions. These include a ropes course, climbing wall, miniature golf, family bowling, arcade, and more. And kitchen facilities are completely nut-free to help put concerned parents at ease.

Each night’s stay in our oversized family-friendly suites, grants two full days of unlimited access to the water park. A host of daily complimentary family events augments our exceptional value. Take the fun and creative class, Yoga Tails. Curl up for Story Time by the fireplace and engage in a high-energy dance party. The Great Wolf Kids characters meet and greet guests throughout the day.

Great Wolf Lodge provides an easy and unforgettable escape for families. Our lodges each feature a unique design. Extraordinary attractions and entertainment options sit side-by-side under one roof. Family time is easy with carefully crafted experiences.

There's excitement outside of the water park, too. Get your wands at the ready with MagiQuest. The exclusive mystical interactive adventure game soars as one of our most popular activities. Discover many other engaging attractions. These include a ropes course, climbing wall, miniature golf, family bowling, arcade, and more. And kitchen facilities are completely nut-free to help put concerned parents at ease.

Each night’s stay in our oversized family-friendly suites, grants two full days of unlimited access to the water park. A host of daily complimentary family events augments our exceptional value. Take the fun and creative class, Yoga Tails. Curl up for Story Time by the fireplace and engage in a high-energy dance party. The Great Wolf Kids characters meet and greet guests throughout the day.

History

In 1997, Great Wolf Resorts opened its first resort in Wisconsin Dells, WI. The 117-suite “Black Wolf Lodge” featured a first-of-its-kind 20,000-sq. ft. indoor water park. The indoor resort concept was a runaway success. Just two years later, we expanded to offer 309 suites and doubled the size of the indoor water park space. The resort, renamed Great Wolf Lodge, spurred a new industry trend. First-rate accommodations came together with outstanding family recreational activities, all under one roof. Resorts in Traverse City, MI and Sandusky, OH followed soon after.

On this strong foundation, Great Wolf Resorts began to expand our paw print. More lodges opened in major markets across the country. Each garnered rave reviews from families and industry watchers alike. The company earned respected travel awards along the way.

Today, Great Wolf Resorts operates North America’s largest family of indoor water park resorts. There are 17 locations across North America with plans for more. Our Midwest company now operates resorts from Southern California to New England.

Our story continues to unfold, with two additional resorts currently under construction. We will soon add Great Wolf Lodge Arizona and Great Wolf Lodge Northern California. These are only the beginning as we look across the U.S. and beyond. Our international paw print will soon reach far beyond our resort in Niagara, Canada.

For more than 20-years Great Wolf Lodge has brought joy to families. We'll continue to grow and look forward to introducing our unique style of family entertainment to even more families.

Click here to learn more about future development opportunities.

Great Wolf Resorts

Locations

August 28, 2017
Great Wolf Lodge Minnesota

Bloomington, MN

August 28, 2017
Great Wolf Lodge Concord

Charlotte / Concord, NC

August 28, 2017
Great Wolf Lodge Mason

Cincinnati / Mason, OH

August 28, 2017
Great Wolf Lodge Colorado

Colorado Springs, CO

August 28, 2017
Great Wolf Lodge Grand Mound

Grand Mound, WA

August 28, 2017
Great Wolf Lodge Grapevine

Grapevine, TX

August 28, 2017
Great Wolf Lodge Illinois

Gurnee, IL

August 28, 2017
Great Wolf Lodge Kansas City

Kansas City, KS

August 28, 2017
Great Wolf Lodge Atlanta

LaGrange, GA

August 28, 2017
Great Wolf Lodge New England

New England / Boston, MA

August 28, 2017
Great Wolf Lodge Niagara

Niagara Falls, Canada

August 28, 2017
Great Wolf Lodge Poconos

Pocono Mountains, PA

August 28, 2017
Great Wolf Lodge Sandusky

Sandusky, OH

August 28, 2017
Great Wolf Lodge Southern California

Southern California, CA

August 28, 2017
Great Wolf Lodge Traverse City

Traverse City, MI

August 28, 2017
Great Wolf Lodge Williamsburg

Williamsburg, VA

August 28, 2017
Great Wolf Lodge Wisconsin Dells

Wisconsin Dells, WI

Great Wolf Resorts

Executive Team

Chief Executive Officer

Murray Hennessy

Murray Hennessy is Chief Executive Officer at Great Wolf Resorts Inc., an affiliate of Centerbridge Partners LP. Murray and our management team are focused on accelerating the growth of the Great Wolf Lodge brand and expanding into new markets throughout the United States and the world.

Murray Hennessy has worked extensively in customer-facing industries and has significant experience with online businesses. Murray was the former CEO of buy.com UK, an online retailer of technology products, which was acquired by the John Lewis Partnership in 2001. Between 2001 and 2004, he was the commercial director of John Lewis Department Stores where he pioneered the store’s online presence, johnlewis.com. Following this, from 2004 to 2008, Murray was the CEO of Avis Europe plc.  From 2008 until 2014 he was the CEO of thetrainline.com, the online train ticket retailer.

His previous experience includes executive appointments with Tricon Global restaurants (now Yum Brands), initially as CFO for Europe and latterly as VP and General Manager for Europe.  He also spent five years with Bain and Company as a management consultant.

Murray holds an MBA from Harvard Business School, a BA from Williams College in Massachusetts and a diploma from L’Institut d’études politiques de Paris.

Chief Operating Officer

Erin Wallace

Erin Wallace joined the company with nearly 30 years at Walt Disney Theme Parks & Resorts in leadership roles across hotel and theme park operations, revenue management, industrial engineering, new business development, F&B and merchandise strategy and technology innovation.

Erin’s career with Disney culminated with an EVP role in 2011-2015 in which she led key operations and commercial functions for their global theme park business, across domestic and international properties. More recently, Erin served as COO of The Learning Care Group, leading operations of over 900 early childhood education centers across the U.S. Erin holds a bachelor’s degree in Industrial Engineering from the University of Florida and an MBA from Rollins College.

Chief Commercial Officer

Scott Wilson

Scott Wilson is responsible for driving occupancy levels, room rate and ancillary revenues at the company’s resorts, with direct functional accountability for marketing, sales, revenue management, contact centers, e-commerce, and data and analytics.

With 25 years of experience, many in the travel and hospitality industries, Scott most recently came from United Airlines where he served as Vice President of eCommerce, Merchandising & Distribution and was responsible for all of United’s digital channels, delivering over $13B in ticket and ancillary revenues and end-to-end customer self-service capabilities. Prior to that Scott served as Vice President of eMarketing for Marriott International. Earlier in his career, Wilson spent seven years at American Online, Inc. in a variety of strategic marketing roles. Wilson graduated from the University of California at Berkeley, with a bachelor’s degree in Political Economics and has an MBA from Carnegie Mellon University with a focus in marketing and operations research.

Chief Development Officer

Greg Miller

Greg Miller oversees both U.S. and international development for Great Wolf Resorts. He joined the company from Caesar’s Entertainment, where he most recently served as Executive Vice President, Development. During his tenure, he led over $3 billion of large-scale projects of leisure resorts and casinos including new builds, conversion projects and renovations.

Prior to joining Caesar’s, Greg had a successful career with Universal Studios Theme Parks & Resorts, where he held senior roles in both development and general management, culminating as President of Universal Studios Port Aventura in Spain. Greg holds a bachelor’s degree from Notre Dame and earned his MBA from Northwestern University.

Chief People Officer

Bryan Robinson

Bryan Robinson leads the human resources function across the brand for all of Great Wolf. He joined the company in 2016 with a strong background in human resources, organizational design and talent development, having most recently served as Vice President of Human Resources for the Chicago Cubs.

Bryan played a key role in the revitalization of the broader Cubs organization and the team’s performance as not only a sports brand but also a leisure experience at Wrigley Field for its guests and employees. Before joining the Cubs, Bryan held senior human resources roles with General Electric, across multiple business units and geographies. He holds bachelor’s and graduate degrees in Human Resources and Labor Relations from Michigan State University.

Chief Financial Officer

Rubin McDougal

Rubin McDougal leads the company’s financial and accounting operations, project finance, and procurement for the Great Wolf brand.

General Counsel

Craig Johnson

Craig Johnson serves as the company’s in-house legal counsel and is actively involved in the company’s goal of developing new Great Wolf Lodge properties in the U.S. and abroad, as well as serving a role in corporate governance, contracting and general compliance.

Craig’s responsibilities also include overseeing the company’s risk and safety functions. For several years prior to joining Great Wolf Resorts in 2013, Craig assisted the company in his capacity as outside counsel while working as a corporate attorney in the Madison, Wisconsin, office of Michael Best & Friedrich LLP. In that role, he focused on general corporate law and mergers and acquisitions. He earned his Bachelor of Arts at the University of Wisconsin at Stevens Point and his Juris Doctor from the University of Wisconsin at Madison.

Chief Information Officer

Ed Malinowski

Edward Malinowski joined Great Wolf as the Chief Information Officer in 2017 and his primary responsibility is overseeing the systems and technologies which drive Great Wolf today, and establishing and implementing a technology vision which will accelerate the global growth of the brand and keep its guests howling for years to come.

Bringing with him a wealth of technology, security, and innovation experience, prior to Great Wolf, Edward was the CIO for Shangri-La Hotels and Resorts, headquartered in Hong Kong. He is an advisor to a number of international technology and hospitality associations and is regularly sought out to speak on emerging trends in both the IT and InfoSec spaces. Edward earned his bachelor’s degree in Chemistry from Bradley University.

Senior Vice President of Operations

Mark Rucker

In his new role as SVP Operations, Mark will partner directly with the Development team as we create the program for new lodges, as well as ensuring the alignment of Operations resources and leadership to support continued investment in both growing our pawprint and improving our existing lodge performance. He also has operational oversight of the following lodges: Colorado Springs, Garden Grove, Grand Mound, and  Grapevine.

Previously, Mark was Vice President of Experience Planning & Integration-Park Operations for Walt Disney Parks and Resorts. He had been with The Walt Disney Company for 32 years, serving in over 15 different leadership roles and was a Disney executive for 17 years. He led teams in areas such as Operations, Operations Integration, Information Technology and Planning, Finance, Transportation, and Industrial Engineering. Some of his Disney roles included: Vice President, Parks & Lodging Line of Business at Walt Disney World; Vice President, Lodging Line of Business; Director of Rooms, Walt Disney World; General Manager of Park Operations for Epcot; Director of Transportation and Resort Support; and General Manager, Water Parks and Miniature Golf.

He received his bachelor’s degree in Industrial Engineering from the University of Missouri – Columbia and his MBA from Webster University, and he has participated in the Gallup Leadership Institute. Mark has also been a recipient of Disney’s esteemed Partners in Excellence award, served as Board of Director and the Treasurer of the World Waterpark Association, served as President of the Institute of Industrial Engineers, Central Florida Chapter and currently serves on the Board of Directors for Clean the World Foundation. On a personal level, Mark remains connected to his alma mater as a member of the University of Missouri Alumni Association.

Mark is happily married to his wife, Stephanie, of 27 years and has two daughters; Kristin and Lauren.

Senior Vice President of Revenue Management & Chief Analytics Officer

Al Genin

Alan Genin oversees revenue management and enterprise analytics at Great Wolf Resorts Inc. As chief revenue strategist and yield executive, he is directly responsible for revenue management, distribution, and operations analytics and data science.

During more than 15 years of service to the company, Alan has held senior leadership positions in revenue management, guest services, customer contact center and e-commerce. He earned his Bachelor of Science in hospitality and tourism from the University of Wisconsin at Stout and his Master of Business Administration in corporate finance from Upper Iowa University.

Senior Vice President of Finance

Jay Markham

Jay Markham oversees financial performance and analysis as well as the treasury function for the company. In his previous roles for the company, he served as interim chief financial officer and vice president of finance.

Prior to coming to Great Wolf Resorts, Jay worked for Golub Capital LLC starting in 2010, primarily serving Golub Capital BDC Inc., a publicly traded business development company, where he was the corporate controller primarily responsible for accounting and financial reporting. Beginning in 2006, he worked for Ernst & Young LLP, most recently as a senior auditor, primarily responsible for planning and performing International Financial Reporting Standards and U.S. Generally Accepted Accounting Principles public and private company audits in the banking, broker-dealer and hedge fund industries. Jay is a certified public accountant and earned his Bachelor of Science in analytical finance and his Master of Science in accountancy at Wake Forest University.

Senior Vice President of Ancillary Revenue

Brian Casebolt

Great Wolf Resorts

Awards

Best Family Hotel

2014 Family Vacation Critic Favorite Great Wolf Lodge Wisconsin Dells Great Wolf Lodge Niagara Falls, Ontario, Canada Great Wolf Lodge New England

Best Family Hotel

2015 Family Vacation Critic Favorite Great Wolf Lodge Wisconsin Dells Great Wolf Lodge Niagara Falls, Ontario, Canada

Best Family Resort

2015 USA Today 10 Best Readers’ Choice Great Wolf Lodge, Various Locations

Best in Stay

2014 Orbitz Best in Stay Award Great Wolf Lodge Niagara Falls, Ontario, Canada